I started my life watching the old red and white IGLOO fall apart over a single summer as it was strapped by bungees to the bed of a flatbed ranch truck. It was duct taped where cracked and the handles, long fallen off, were replaced by bolted in cabinet hardware. Fond memories, no doubt, of warm ham sandwiches and later in adulthood, warm Lone Stars. Then came our friends Yeti from Texas. I’ve had one for maybe six years and it stands up to all their excellent marketing. Yeti has been the gold standard for keeping ice colder longer than anyone else. I’ve put my Yeti 45 to the test against the RTIC and Cabela’s model, and Yeti crushes it.
Now, imagine a cooler that keeps ice as long or longer than Yeti but has off-road tires, separate compartments, and an ergonomic pull handle. Oh, and you can mount it to your damn bike. Check out the bike video here. Holy hell. Someone please cue up some Led Zeppelin “Rover” and pass me a beer. Say hello to Boulder, Colorado built Rovr.
Until someone comes out with a robot cooler that doesn’t need ice and delivers you mixed drinks and fresh guacamole I will tell everyone I know, and even those I don’t, about this cooler. I don’t get excited about much. Biscuits maybe. (Lonesome Dove reference there). But I literally get jittery every time I look at my Rovr cooler in her head-turning Moss color waiting for me to fill her up with anything that’s better cold. Beer, cheese, summer sausage, freshly harvested human kidneys. Speaking of colors, they are all brilliant (not a single earth tone – thank you designers). This thing also includes what they call a “Wagon Bin” that attaches to the lid whether collapsed or full of fun stuff, now with artist series designs.
We typically camp around thirty nights a year in the Rockies so this thing gets beat to hell almost weekly. When not camping with it, I’m dragging it to the park for socially distanced picnics with the family (drinking). Yes, it’s expensive, but it carries a 5-year warranty and there is literally nothing close to as good on the market. I’ve looked. And you won’t get a hernia lugging it around. If you don’t have one, you wasting your life and money.