Rovr – The Perfect Cooler?

I started my life watching the old red and white IGLOO fall apart over a single summer as it was strapped by bungees to the bed of a flatbed ranch truck. It was duct taped where cracked and the handles, long fallen off, were replaced by bolted in cabinet hardware. Fond memories, no doubt, of warm ham sandwiches and later in adulthood, warm Lone Stars. Then came our friends Yeti from Texas. I’ve had one for maybe six years and it stands up to all their excellent marketing. Yeti has been the gold standard for keeping ice colder longer than anyone else. I’ve put my Yeti 45 to the test against the RTIC and Cabela’s model, and Yeti crushes it.

Now, imagine a cooler that keeps ice as long or longer than Yeti but has off-road tires, separate compartments, and an ergonomic pull handle. Oh, and you can mount it to your damn bike. Check out the bike video here. Holy hell. Someone please cue up some Led Zeppelin “Rover” and pass me a beer. Say hello to Boulder, Colorado built Rovr.

Looks even better with some cool stickers from Prodigy Coffeehouse and Slacker Tide.

Until someone comes out with a robot cooler that doesn’t need ice and delivers you mixed drinks and fresh guacamole I will tell everyone I know, and even those I don’t, about this cooler. I don’t get excited about much. Biscuits maybe. (Lonesome Dove reference there). But I literally get jittery every time I look at my Rovr cooler in her head-turning Moss color waiting for me to fill her up with anything that’s better cold. Beer, cheese, summer sausage, freshly harvested human kidneys. Speaking of colors, they are all brilliant (not a single earth tone – thank you designers). This thing also includes what they call a “Wagon Bin” that attaches to the lid whether collapsed or full of fun stuff, now with artist series designs.

We typically camp around thirty nights a year in the Rockies so this thing gets beat to hell almost weekly. When not camping with it, I’m dragging it to the park for socially distanced picnics with the family (drinking). Yes, it’s expensive, but it carries a 5-year warranty and there is literally nothing close to as good on the market. I’ve looked. And you won’t get a hernia lugging it around. If you don’t have one, you wasting your life and money.

Published by willbarch78

I grew up in the middle of nowhere Texas. The nearest Walmart was a full two hours away. My family still runs a ranch back home that I grew up on, but at some point in my treasured youth I hung up the idea of becoming a cowboy, and pursued my passion for architecture. Today I still find myself trying to fit in to a life that has treated me with the average ups and downs one can expect after a certain number of years. My wife and I moved to Denver after attending Texas Tech School of Architecture in Lubbock as we needed a grade change from the Llano Estacado. We camp with our three growing girls all summer and into the fall while I write and create and fly fish to maintain sanity. Life is moving fast as our careers and children progress in all areas, so being outdoors with each other keeps us mostly grounded.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: